Shows & Concerts will be the Highlight of your Vacation at the Grand Strand. Voted the #1 Live Theatre Attraction by Myrtle Beach Visitors featuring the Best in Family Entertainment. - Myrtle Beach Sun News About the Theatre Planning for this year's show began many months ago! Creative direction was decided upon and then the work really starts. Each year, at least 50% of the show's content changes and you'll notice new costumes, sets and performers. Musical directors and vocal coaches work with the band and singers while dancers learn their new steps during grueling rehearsals. Alabama Theatre is on the cutting edge when it come to technology and special effects. In addition to the lighting and sound system, video, stage sets, high-quality production values and aerial effects all come together for an evening of unmatched entertainment. For more inforamtion please visit Alabama Theatre.